The "Becoming Chinese" trend, initially a playful phenomenon on social media, has evolved into an immersive cultural experience and is widely considered the best way to understand China during the Spring Festival (Chinese New Year). According to a CGTN survey among global internet users, 80.8% of respondents believe that Chinese culture has transformed from a one-way export to a widely resonant phenomenon, with many expressing a desire to "become Chinese" during the Spring Festival.

During this year's Chinese New Year, the number of airline tickets purchased by foreign tourists to China increased more than fourfold compared to last year. Significant increases were seen in bookings from Australia, Canada, and the United Kingdom, while interest from South Korean tourists grew by 95% year-on-year. In Europe, for example, in Spain, the Netherlands, and Italy, airline ticket sales more than doubled. The "Becoming Chinese" virtual experience is evolving towards a full immersion in the celebrations of the Chinese New Year. According to the survey, 86.7% of respondents are eager to spend the Spring Festival in China. At the same time, 95.1% express a strong interest in learning about the Chinese New Year, and 78.7% consider it an important window into Chinese culture and lifestyle.

Two years ago, the traditional Chinese New Year customs were inscribed on the UNESCO Representative List of Intangible Cultural Heritage of Humanity, becoming a shared cultural treasure for all. According to the survey, 95% of respondents believe that this UNESCO recognition demonstrates that Chinese culture is increasingly accepted and appreciated worldwide. At the same time, 91.7% agree that the spirit of unity, brotherhood, peace, harmony, and resonance that is embedded in the Chinese New Year closely aligns with the fundamental values of human civilization.

Many foreign visitors who previously considered China a mysterious country now find the country fascinating. The massive interest in "Becoming Chinese" reflects a global desire for authentic Chinese stories, with China presenting a new image of "Cool China" to the world. The survey shows that 92.1% of respondents believe that the combination of deep-rooted traditional Chinese culture with modern trends provides a relatable and engaging cultural experience. Furthermore, 76.3% believe that the "Becoming Chinese" trend reflects China's openness not only in the market and politics, but also in connecting lifestyles and cultural concepts. Finally, 88.2% of respondents believe that the global influence of Chinese culture will further stimulate the global consumer market.

This survey was published on CGTN platforms in English, Spanish, French, Arabic, and Russian, and attracted 5,154 international participants who shared their opinions within 24 hours.

CMG