The New York Times recently reported that more and more European consumers are choosing to boycott American goods regardless of price, which has also become a long-term structural shift.
According to the newspaper's report, tens of thousands of members of the "boycott America" movement organized by the Danes and the French have called on Facebook to not buy American goods or travel to the United States.
Tesla's European sales plunged 81 % in April, and Tesla owners in Sweden are putting "shame" stickers on their cars. Apps have popped up in Germany and Italy that scan food, groceries and clothing, identify American products and directly recommend European alternatives.
Quite a few Europeans have cancelled their deals on Netflix (NFLX. USA), Disney, Amazon Prime Video and other US streamers. McDonald's also said the decline in its overseas sales was mainly due to anti-American sentiment.
The report pointed out that even if the United States and Europe finally reach an agreement on the tariff war, it will be difficult for Europe to easily eliminate U.S. wariness.