The Lantern Festival 2025 Cultural Gala, hosted by China Media Group (CMG), recorded 459 million views across platforms, an increase of 30 % from last year, CMG announced on Thursday.
The ceremony, broadcast 12 February, has won wide acclaim around the world. On social media, the 168 trending topics, including "The Lantern Festival is fantastic!" a "Ne Zha and Ao Bing at Lantern Festival".
She has published internationally CGTN reports in 82 languages. The event was also covered by media outlets such as Big Asia (Russia), Telemundo (USA), ALBUK TV (UK), Burundian News Agency, Asian News International (India) or Record China (Japan). Promotional videos and posters were displayed on 1 884 public screens v 16 countries and regionsincluding Germany, Italy, Russia, Peru, Kenya, South Africa, Egypt and Saudi Arabia.
Lantern Festivalwhich is celebrated 15th day of the first lunar month, this year fell on 12 February and concluded the celebrations Chinese Spring Festival. This year's New Year had even more significance as it was celebrated for the first time as part of the UNESCO List of Intangible Cultural Heritage of Humanity.
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