China Media Group has entered into an agreement with Fondazione Milano Cortina 2026 to become the official broadcaster of the Olympic Winter Games. Viewers can look forward to 8K broadcasts, AI technology and a new level of sports entertainment.
China Media Group (CMG) signs Memorandum of Understanding with Italian Foundation Fondazione Milano Cortina 2026, the official organising committee of the Olympic Winter Games in Italy. Under this agreement, CMG becomes the official holder of the broadcasting rights for the 2026 Games.
The partnership includes enhanced cooperation in the areas of news, programming, promotional campaigns, events and staff exchanges. Both parties are committed to promoting Olympic values and deepen understanding and friendship between China and Italy.
CMG plans to use state-of-the-art technologyincluding artificial intelligence and 8K ultra-HD transmissions. The aim is to offer viewers not only the athletes' performances in unprecedented quality, but also the beauty of Italy's mountains and cities - creating an unforgettable multimedia experience.
The agreement also includes cultural exchanges in 2026, which will mark the 55th anniversary of diplomatic relations between China and Italy. Sports, culture, film and television will become a bridge to the strategic partnership between the two countries.
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