China Global Television Network (CGTN) has officially launched its first three Free Ad-supported Streaming Television (FAST) channels - CGTN Global Business, China Travel and Discovering China. The channels are now available around the clock on more than 15 international FAST platforms, reaching nearly 200 million users worldwide. The move marks a significant milestone in CGTN's strategy to expand into new models of international communication.
Each channel focuses on a specific content area, tailored to the interests of foreign viewers. CGTN Global Business provides a 24/7 financial information service with market updates, in-depth analysis and expert interviews to help global audiences better understand China's economic policies and market opportunities.
China Travel offers a view of contemporary Chinese tourism and lifestyle, presenting modern China to the world. Discovering China brings together carefully selected documents that showcase the achievements of Chinese modernization and cultural exchange, providing a comprehensive view of China's development and cultural appeal.
FAST TV has rapidly become a popular format in the global TV market in recent years, characterized by vertical content, intuitive naming, concise programming and advertising support. Since 2023, CGTN has been actively building its FAST channel strategy and has successfully launched its English channel and documentary channel on leading global FAST platforms. The content of the newly launched channels is based on CGTN's high-quality programming resources.